Irene Aracil
Founder & Designer
Over the past several years, I’ve grown from designing interfaces to shaping complete product experiences.
Today, I approach design end to end: combining research, strategy, systems thinking and visual craft to create products that are clear, coherent and built to evolve.
My experience has taught me to look beyond the interface. I design by understanding the product as a whole: its users, business goals, technical constraints and visual language and turning all of that into coherent experiences that can grow over time.
Philosophy
What I believe in
01
Clarity
I focus on hierarchy, structure and purposeful interactions to make information easier to understand and decisions easier to take.
02
Research
Good decisions start with understanding real behaviour. I use research, data and close collaboration with users and teams to uncover what actually needs to be solved.
03
Design for systems
I build patterns and foundations that can evolve with the product. Scalability, consistency and flexibility are part of the design decision from the beginning.
04
Collaboration
I involve the right people early, challenge ideas when needed and work closely with teams through delivery and iteration.
Experience
Where I've been
Lead Product Designer
Kymatio, Madrid
Current
Senior Production Designer
Monks, Madrid - Hilversum
2024-2026
Senior UX/UI Designer
Harbest, Madrid
2021-2024
Design & Marketing
Talentum, Madrid
2018-2021
Digital Postproducer
Ana Nance Studio, Madrid
2018-2019
Honorary Collaborator
Bellas Artes UCM, Madrid
2018-2019