DIGITAL PRODUCT DESIGN / 2026

Making complex products feel simple.

Making complex products feel simple.

I’m Irene Aracil, a Lead Product Designer working end-to-end across research, product strategy, UX/UI and design systems. I turn complex user and business needs into clear, scalable digital products. From strategic definition to real product impact.

Selected Work

The work I'm proud of

About me

The person behind the work

I’m a Lead Product Designer focused on turning complex products into clear, scalable experiences. I connect research, product strategy and design to build products that make sense — for users, teams and businesses.

I’m a Lead Product Designer focused on turning complex products into clear, scalable experiences. I connect research, product strategy and design to build products that make sense — for users, teams and businesses.

I work end-to-end across discovery, UX, UI and Design Systems, with experience designing B2B SaaS products, marketplaces and data-heavy platforms. I’m especially interested in systems, information architecture and product decisions that can scale over time.

Expertise

What I do

01

Product Strategy

Turning user, business and technical needs into clear product direction.

02

UX & Interaction

Understanding real behaviour to design clear flows for tasks, systems and user journeys.

03

Data & Information

Making information easier to understand, navigate and act on.

04

Design Systems

Building scalable foundations that keep products consistent as they grow.

05

Visual & UI

Crafting refined interfaces with strong visual hierarchy and attention to detail.

06

Creative Direction

Shaping visual concepts and design languages that give products a coherent identity.